Robotic hand gently holding a butterfly

Strengthen your UX soft skills

So you’re looking to get into UX and not sure where to start? Or, perhaps you’ve started your journey or completed a bootcamp or degree program, but aren’t feeling confident about your skills and readiness to tackle real UX work. If you’ve started studying UX, I suspect you’ve been learning the technical skills, also referred […]

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image depicting person walking on blocks marked U and X

Build Trust Through Better UX Design

User Experience (UX) Design is all about matching user expectations. People come to a website or application with a task in mind and expectations about how to achieve that task. When user interfaces are designed with an understanding of the users’ goals, limitations, and how they think, people find the product intuitive to use and […]

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Illustration of website displayed on laptop and mobile device being evaluated against user stories and a heuristic checklist

Usability Expert Review to Improve Grants Management App – a UX case study

Flexwind was asked to do a Usability Review of GovGrants, a comprehensive grants management solution built on an industry leading COTS (commercial-off-the-shelf) solution that can be tailored to meet the specific needs of federal, state, and local governments. The goal of the application is to improve workflow automation and supports all stages of the grants […]

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concept of analyzing data quality

Automated Data Profiling: Ingest the Right Data with Confidence

Data ingestion is a multi-step process that comes with a variety of complex challenges, especially when data comes from different sources, is in different formats, or is mixed with irrelevant data. The data ingestion process requires putting datasets through an extract, transform, and load (ETL) process and the first task is to conduct data profiling. […]

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concept of usability heuristics examples

Usability Heuristics In Action: Examples from Everyday Life

Understanding and applying usability heuristics, is important for designing products that provide your users with enjoyable experiences. Usability guidelines, or ‘heuristics,’ are used for measuring the usability of an existing product and when creating new designs. Employing heuristics enable development teams to deliver products that are easier and more efficient to use and meet user […]

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UX designer discussing UX with developer

Developers and UX Designers can find common ground

Developers and UX Designers are complementary roles. They really are! The fact that this has to be emphatically stated reveals the doubt and frustration that each side experiences when working with the other. UX designers typically feel that developers don’t understand the value of a user-focused development process. Developers usually see UX designers as artists […]

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Automation falls shorts for user-centric testing

Since the dawn of the industrial revolution, efficiency gains have been attributed, in large part, to automation. Less effort means less time, and less time means lower costs. This holds true in many activities, but certain activities are less suited to the philosophy of “the more the better” in regard to automation. Among these activities […]

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The First Impression of UX – Look and Feel

Reliability is key in any relationship; it is the glue that keeps relations in harmony and together. In terms of User Experience (UX), there are a lot of factors that a UX practitioner has to be aware of when trying to ensure that reliability is central to a user’s experience trust. I want to highlight […]

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There is an “I” in “Team”

Inclusion. The websites of almost all companies have a line on their “About” page (or at least a sentence in the footer) that speaks to their commitment to inclusion. The real tell, however, is in an organization’s actual practice – how it lives that professed value around inclusion and how it responds when it falls […]

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